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Writer's pictureSeed Waikato

He Hīkoi Hauora: BTS of the Dry July Fun Run and Our Collective Fight Against Cancer

Updated: October 25th


Maia Johnston recently organised a community event at the Hamilton Lake where people gathered to raise funds and spread awareness about cancer prevention. The event featured a fun run around the lake, followed by coffee and special speakers. They had interactive booths, free skin check consultations, and local vendors offering healthy gym supplements and Māori jewelry. There was also plenty of delicious food, like sausage sizzles and bacon butties, with all proceeds going to charity. The sense of community was truly inspiring as we enjoyed coffee, supported each other, and learned about healthy living.  

  

BTS of Organising the Dry July Fun Run – Maia Johnston 


My name is Maia Johnston – I am a young Māori wahine (she/her) from Kirikiriroa. Though I always felt a strong fire within, I grew up feeling the pressure to downplay my dreams and ambitions. Throughout my life, I struggled with my sense of identity and purpose until I decided to take control of my choices and began leading by example. I have learned, and now teach, that being kind and good is important, but being true to yourself while serving with love and supporting your community is far more fulfilling. 




In a world where cancer affects so many lives, it’s inspiring to see individuals coming together to raise awareness and funds. In 2024, I had the incredible opportunity to create the ‘Dry July Fun Run’ advocating for the Dry July Charitable Trust, an event that taught me more than I could have ever imagined. Here’s a glimpse into what inspired me to take on this challenge, the obstacles I faced, and the rewarding moments that made it all worthwhile. 

 

The Inspiration Behind It All 

It all began with a restless night, I was worried of my next steps towards my future, I didn't want to be stagnate on the benefit. That is where a big idea came to me - why not organise my own event to raise awareness and funds for cancer while teaching people valuable first steps to prevention? I didn’t have a direct personal connection to cancer, but my Mum’s friend passed away from it. I witnessed the ripple effects it had on my family. It opened my eyes to how cancer’s reach extends beyond those diagnosed, affecting entire households and communities. 

That’s when the idea of a fun run sparked. Bringing the community together through an active, engaging event seemed like the perfect way to raise funds while spreading knowledge about cancer prevention. 


The Challenges Along the Way 

As a first-time event organiser; I faced a steep personal learning curve, identity. I didn’t think that I could create an event as an individual teenager that dropped out of school at 15. It seemed as if mistakes would follow me at every turn. To name myself an event organiser was out of my league! I continued to push those thoughts aside and just created the Dry July Fun Run anyway. From dealing with the city council to acquiring First Aiders and insurance, every step required patience and persistence. There were moments when I felt completely overwhelmed, especially when faced with unexpected costs like gazebos that were ridiculously expensive to rent. But I kept pushing forward, learning that every obstacle has a solution as long as you search for it. I borrowed gazebos from locals! 



One of the biggest lessons was the power of networking. By using my voice to share the vision behind the Dry July Fun Run, people were eager to help. Posting in Facebook groups, attending networking meetings and simply talking to people brought in support from local businesses and organisations. It showed me that when you believe in your cause, others will too.


Judith Scott, founder of the "Loud & Proud Networking Group," invited me as a guest after discovering my upcoming event online. That message from her marked a turning point in my life. The sense of community I found within the Loud & Proud meetings was like nothing I’d experienced before. It was my first real step into the world of system change. Since then, I know there’s no going back, this community has become a vital part of my journey.


The Most Memorable Moments 

One of the highlights of the Dry July Fun Run was seeing everyone’s happy faces after the walk. The food and coffee were ready, and a strong wairua of community filled the event, something we all shared, including myself. Another standout moment was hearing people share their personal stories about how cancer had affected their lives. It was a powerful reminder of why we were all there - to fight for a cause bigger than ourselves. 

The crowd’s passion and engagement made the event even more special. I could feel their energy and enthusiasm, which reinforced my belief in the importance of events like these.




Looking Ahead 

This journey has shown me that you don’t need to have all the resources when you start. By taking action, networking, and staying committed, you can bring your vision to life. I’m excited to continue organising events and using what I’ve learned to make an even bigger impact in the future 


If I could do anything differently, it would be to explore more effective marketing strategies. I had spent money on radio ads and while the radio ads weren’t as effective as I had hoped, the event was still filled with familiar faces and strong support from my close community. 

Next time, I’ll focus on more targeted marketing efforts that truly reach new audiences. 


Lessons Learned 

Organising the Dry July Fun Run taught me so much about myself and what it takes to pull off a successful event. First, I learned the importance of balance and knowing when to step away from the laptop and take time for my mental health. I also discovered that connections are key. By stepping away from the computer and spending time with family and friends, I was able to recharge and refocus. 


The second valuable lesson was understanding that things don’t always go as planned. There were days when I thought the event wouldn’t happen but by staying disciplined and pretending it was still on, I eventually found solutions. It’s all about holding on to your vision, even when things seem uncertain. 



By embracing uncertainty and seeking guidance from those with experience, I allowed myself the time to listen and learn deeply. I made the bold decision to promote my event in various Facebook groups, which eventually led to a connection with the 'Loud & Proud Networking' group. Judith, the founder of the group, invited me to attend one of her meetings as a guest, and from that moment, my event gained incredible momentum. Sponsors, donors, and collaborators began to come on board. Had I not taken the leap and said "yes" to every opportunity that came my way, I wouldn't have been able to pull off such a successful first event. 


Among the many organisations I met with, Seed Waikato made a significant impact. Their inspiring koorero and supportive connections helped me expand my network, and with their encouragement, I approached my event planning with greater confidence. I genuinely felt supported throughout the entire process, and it was through these connections that I achieved such remarkable success. 


 


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